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zero name recognition inside China, Transsion expanded across Africa

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In 2008, Transsion Holdings sold its first mobile device in Nigeria. Within a decade, the Chinese company, which has virtually zero name recognition inside China, had expanded across Africa. In 2017, it overtook Samsung as the continent’s number one mobile phone supplier.

Who’s behind Transsion?

After spending the early 2000s globe-trotting for the overseas business arm of Chinese mobile phone maker Ningbo Bird, Transsion founder Zhu Zhaojiang broke out on his own. He opened Transsion’s first office in Lagos in 2008, and setting his sights on Sub-Saharan Africa, planned to sell millions of phones catering to the African market.

“In the past, firms that did business in Africa and South Asia did not spend too much on research and development (R&D), but in fact, emerging markets require more R&D efforts,” Zhu told Global Times, China’s state-owned national daily.

More than a decade later, Transsion operates three brands from its headquarters in Shenzhen in China: Infinix, Itel, and Tecno. Collectively, they represent the bestselling mobile phones on the African continent — on both basic so-called feature phones and smartphones. Transsion recorded over 40% of smartphone sales in Africa in the last quarter of 2019, according to research firm IDC. For the past three years, Transsion has led Africa in market share. 

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Now listed on China’s tech-focused STAR Market, Transsion raised over $400 million during its September 2019 IPO. Its current market cap stands at just over $7 billion. The market cap for mobile giant Xiaomi, the world’s leading budget smartphone producer, is $39 billion.

How did they do it?

Transsion’s ethos is rooted in a business strategy called “glocalization,” the creation of products that will sell universally but can be customized to specific markets or regions. In the case of smartphone manufacturing, Transsion has been lauded for paying attention to which features African consumers want in their devices.

Most mobile-savvy Africans know that in order to avoid network fees and get the best connectivity in low-coverage areas, they need more than one SIM card — but most can’t afford two different phones. Transsion solved that problem by selling dual SIM card phones in 2008, two years before competitors like Nokia began to. Today, some Transsion phones even include a four-SIM feature.

One feature that set Tecno apart was its camera, which had been developed for better exposure on darker skin tones. Transsion invested heavily in R&D for this project, analyzing several million photos of dark-skinned Africans and surveying the exposure and color temperature settings of local users. Ultimately, it synthesized these preferences into the design of its own camera.

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In Ethiopia, Tecno became the first major phone brand in the country to offer a keyboard in Amharic, the country’s native script. This unlocked an entirely new customer base. Swahili and Hausa keyboards have also been added to Transsion devices

And, of course, they’re cheap.

Transsion’s feature phones are currently sold for as little as $20. 

In Sub-Saharan African countries such as Kenya, Ghana, and Ethiopia, an entry-level mobile phone on average costs 69% of a person’s monthly income, according to a 2019 report from mobile network trade association GSMA. In the poorest 20% of the population in those same countries, that percentage skyrockets to almost three times what a person makes in a month. The cost of a phone matters.

In order to keep its prices low, Transsion bypassed costly additions like palm-sized touch screens, multiple-lens cameras, and advanced computing power. In place of full-fledged smartphones, Transsion sold feature phones, which still allow users to text, call, and access apps like Facebook and use Opera’s internet browser, even though they don’t have access to third-party app stores and other options normally associated with iOS or Android.

“Transsion focused on this cheap model first and then moved to smartphone manufacturing gradually, spreading their influence in the rural regions,” said Louis Liu, an analyst at the market research firm Canalys. Cornering this low-end market early established Tecno and Itel as household names.

Among the top 10 mobile phones sold in Africa in August 2019, the last date available, Transsion brands held eight spots. Itel’s IT1406 was the cheapest phone on the list at a $35 retail price. Its closest competitor, Huawei, was selling its Y6 Pro for $101.

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Today, Transsion also outperforms its early rivals in the low-cost feature phone space, including Nokia. The Finnish company, which has been selling phones in Africa since the mid-1990s, once ruled the market in the 2000s but ranks second in feature phone shares across Africa as of 2019, with 10% of units, according to IDC. Transsion now controls more than two-thirds of the market.

Are they stopping with Africa?

Not quite. In 2019, Transsion started expanding its manufacturing operations in Pakistan, Bangladesh, and India.

“[Transsion] is a success story,” said Ramazan Yavuz, a senior mobile market research manager at IDC. “For a very region-driven brand that has been successful in Africa, I think their efforts in the Indian subcontinent are a replication effort.”

India in particular will be a test of Transsion’s ability to apply its glocalization strategy to a bigger and more competitive environment. The country buys more premium smartphones than the African markets where Transsion operates, and device makers like Oppo, Huawei, and Xiaomi have spent years earning their Indian market shares. But India is the second largest smartphone market in the world after China, and there may still be room to compete in the “ultra-low-end” bracket.

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Rampant Corruption Plagues ICT Sector in 15 years : White Paper

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Highlights

  • ICT sector plagued by corruption
  • Hi-Tech parks fail to attract investors
  • Lack of transparency in project implementation
  • Misuse of funds to benefit preferred vendors
  • Calls for robust project evaluations

The White Paper on the State of the Bangladesh Economy, submitted to the Chief Adviser today (1 December), identified the Information and Communication Technology (ICT) sector as one of the most affected by corruption.

“The review of the White Paper puts the banking sector on top of the most corruption-ravaged sectors, followed by physical infrastructure, and energy and power,” it reads.

ICT was also identified as one of the most corruption-affected sectors by its operational and technological novelty, it added.

The White Paper committee’s comment highlights years-long corruption allegations in the key sector the Awami League pledged to improve during the 2008 election for the sake of national progress.

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And the story later frustrated the youth and technology experts due to huge waste of taxpayers’ money in improper projects. These lacked transparencies and were alleged to benefit people close to the then regime.

In the one and half decades of Sheikh Hasina’s ruling, the state spent nearly Tk29,000 crore to build “Digital Bangladesh” and later “Smart Bangladesh by 2041.”

Most of the funds were allocated to infrastructure projects, which still require justification from sector experts. For instance, Hi Tech parks outside major cities barely attracted investors.

Government-funded projects aimed at youth ICT training, women empowerment, and local app and game development, costing hundreds of crores of Taka, appear to have primarily benefited officials and their preferred vendors, reveals the gradually unfolding facts.

The interim government in August formed a committee to evaluate the ongoing projects already recommended to downsize them in lots of unjustified cases. It will also dig deeper to find the anomalies in the already finished projects.

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In an example of how the government projects were being justified in questioned ways, the white paper mentioned a 2013-18 ICT Division project “Leveraging ICT for Growth, Employment, and Governance Projects” that had a 43% cost increase to Tk774 crore, from its original budget of Tk521.97 crore.

According to the White Paper, the large capacity-building initiative aimed to promote the IT sector and train 30,000 individuals for employment within it. The evaluation report from the Planning Ministry’s Implementation Monitoring and Evaluation Division showed strong satisfaction with the project’s success.

However, it overlooked the contributions of training institutions, colleges, and universities that also played a role in advancing the sector, the White Paper stated.

Additionally, the quality of the evaluation report was inadequate, as it failed to distinguish the marginal impacts of training 30,000 individuals on the entire IT sector.

This analytical weakness in assessing the project’s impacts has contributed to the continuation of various ICT and other projects that lack tangible benefits.

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“It highlights the need for more robust evaluations to ensure that future initiatives are grounded in a clear understanding of their actual contributions to the sector,” said the White Paper.

Bangladesh lags behind many comparator countries in a number of technological indexes, despite the digital and smart nation narratives.

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Corruption behind Tk 650bn investment in telecom, ICT sectors

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ICT Advisor Nahid Islam has said due to ‘irregularities’, Bangladesh has not realised the full benefits of the ‘Digital Bangladesh’ initiative despite a substantial investment of Tk 650 billion in the telecommunications and ICT sectors under the Awami League government.

Speaking at an ADP review meeting at the Posts and Telecommunication Division on Monday, Nahid criticised the execution of numerous costly projects under the ‘Digital Bangladesh’ banner which, according to him, failed to deliver their promised impact.

From fiscal year 2010-11 to 2024-25, the ICT Division implemented projects worth Tk 250 billion, while the Posts and Telecommunications Division accounted for projects totaling Tk 400 billion.

Despite these investments, Bangladesh scored a modest 62 out of 100 in the June 2024 edition of the ICT Development Index by the United Nations International Telecommunication Union, trailing behind nations such as Myanmar, Sri Lanka, the Maldives, Vietnam, and Bhutan.

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Highlighting the country’s technological lag, Nahid referenced the May 2024 Ookla Speedtest Global Index, where Bangladesh ranked 109th out of 147 countries in internet speed, below Kenya.

Also, Bangladesh placed 108th in broadband internet performance, with India, Sri Lanka, Bhutan, Rwanda, and Ghana all performing better.

In the realm of artificial intelligence, the IMF’s June 2024 Artificial Intelligence Preparedness Index placed Bangladesh 113th, again behind India, Sri Lanka, Bhutan, Rwanda, and Ghana.

The Digital Quality of Life Index 2023 by cybersecurity firm Surfshark saw Bangladesh drop five notches to 82nd among 121 countries, with internet speed 5 percent below the global average.

Rankings in the Key Government Index, e-security, and internet purchasing capacity were similarly below par.

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Nahid also pointed out that Bangladesh lags in freelancing, ranked 29th among the top 30 global destinations, as per an April 2024 report by US-based CEOWORLD magazine, trailing behind India and Pakistan.

These indicators, according to Nahid, reflect not just the failure to enjoy the full benefits of digital initiatives but also suggest pervasive irregularities in the sector.

He criticised the frequent delays and the need for repeated extensions in project timelines, calling for more sensible proposals regarding extensions.

Nahid emphasised that timely and proper project completion could significantly propel the nation’s progress in internet and telecommunication sectors, benefitting all Bangladeshis.

The meeting disclosed that nine projects are currently underway within the four offices of the Posts and Telecommunications Division for the fiscal year 2024-25, involving entities such as Bangladesh Telecommunications Company Limited, or BTCL, Teletalk Bangladesh Limited, the Directorate of Posts, and Bangladesh Submarine Cables PLC.

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As of August 2024, national-level project progress for the fiscal year was reported at 1.02 percent, with the Posts and Telecommunications Division achieving a progress rate of 3.84 percent.

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Web Summit to host hundreds of curated community meetups in Lisbon this November

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Web Summit has announced today that it will host hundreds of curated community meetups in Lisbon this November, powered by its proprietary software, Summit Engine.

This initiative is part of Web Summit’s renewed mission to foster meaningful connections and communities. By bringing people with similar backgrounds, interests and objectives together in community meetups, Web Summit hopes to make the event feel smaller and more intimate for attendees, as it continues to grow and scale across the world. Hundreds of these community meetups will take place alongside signature challenging discussions on how technology is shaping the world.

So far, this year’s top speakers include Yinon C. (Yinon Costica), co-founder of cybersecurity powerhouse WIZ , which recently made waves by turning down a US$23 billion offer from Google; Julie De Moyer , LVMH ’s recently appointed chief data and AI officer; Lidiane Jones , CEO of popular dating app Bumble Inc. , which harnesses AI to improve matchmaking; Cristiano Anon, CEO of Qualcomm, the company working to create bigger, better, and more affordable AI chips; and Meredith Whittaker, president of encrypted messaging app Signal, which is fighting against government measures to scan citizen’s private messages.

Also taking to the stage will be Alibaba.com president Kuo Zhang ; Škoda Auto CMO Meredith Kelly; Amazon Web Services VP of AI Matt Wood ; Meta’s global head of consumer marketing, Eshan Ponnadurai; Manchester United CEO Omar Berrada, and much more. They will be joined, by world comms@websummit.com leaders and changemakers, including Germany’s Vice Chancellor, Robert Habeck; Portugal’s minister of youth and modernisation, Margarida Balseiro Lopes, and exiled Venezuelan opposition leader Leopoldo López.

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Global tech companies, including IBM, Adobe, Intercom, Samsung Next, and Niantic Labs will exhibit on the floor alongside financial giants such as Visa and American Express. Other notable partners include Novo Nordisk, Bosch, EDP, and KPMG.

New for 2024: Hundreds of curated meetings

Of course, Web Summit isn’t just about the speakers – it’s about the connections. That’s why this November, our curated meetups, powered by Summit Engine, will bring together attendees with shared roles or interests in AI, fintech, crypto, food tech, sustainability, and more.

To do this, Web Summit’s data science team uses in-house software to group attendees who have common interests and backgrounds, helping uncover emerging communities. This technology was tested this year at Web Summit Rio in April, and at Collision in Toronto in June. From data scientists in Uruguay and food tech startup founders and investors to public sector AI innovators, Web Summit wants to make sure that the right people find each other at our events. Attendees can use the Web Summit app to easily connect and stay in touch with those they’ve met long after the event ends in November

“This is going to be our biggest but also our smallest event yet … we aim to host thousands of community meetups at the event and across Lisbon in November. We are evolving from being one large event to becoming a collection of a thousand deep, interconnected experiences,“ said Paddy Cosgrave .

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“Over the last 15 years, the world has changed in many ways, and we’ve always been committed to adapting and re-evaluating our mission and goals to meet evolving challenges, ideas, and global circumstances. We’re currently in an especially charged moment in time,” Paddy continued.

“We are bigger than ever, but our mission remains the same – connecting the people, companies and ideas that change the word. Ultimately, the best event experience is when you walk away with a stronger network than you came with,” added SVP of product Brian Flanagan .

Just announced

The full list of speakers at Web Summit is being announced today:

● Lidiane Jones, CEO of Bumble

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Anastasis Germanidis , co-founder and CTO of Runway

Meredith Kelly , CMO of Škoda Auto

Sarah Myers West , co-executive chair of AI Now Institute

● Patrick Kluivert, former footballer with Barcelona and The Netherlands

Paula Goldman , chief ethical and humane use officer at Salesforce

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● Omar Berrada, CEO of Manchester United

Hans Niemann , chess grandmaster

Meredith Whittaker , president of Signal Messenger

● Munya Chawawa, actor and comedian

Atul Bhardwaj j, chief digital and technical officer at the LEGO Group

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Smita Hashim , chief product officer at Zoom

● Alex Hirschi, founder of Supercar Blondie

New speakers are being added regularly on the Web Summit speaker page

About Web Summit:

Web Summit is a technology events company, bringing together a global community of founders, entrepreneurs, business leaders, and investors to connect and exchange ideas about the technology and trends shaping the world. Web Summit events – including Web Summit in Lisbon, Web Summit Rio in South America, Web Summit Qatar in the Middle East, and RISE in Asia – have gathered nearly one million people since Web Summit’s beginnings as a 150-person conference in Dublin in 2009. Its newest event, Web Summit Vancouver, will launch in May 2025.

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Useful Links:

Web Summit website: https://websummit.com/

Web Summit Flickr: https://www.flickr.com/photos/websummit/albums/

Web Summit YouTube: https://www.youtube.com/channel/UCJtkHqH4Qof97TSx7BzE5IQ

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