Connect with us

Fashion

Aarong — Fashion through the ages

Published

on

Reading Time: 2 minutes

Seldom have brands fit into consumers’ lives as seamlessly as Aarong, and no Eid is ever complete without a few choice pieces from the local brand that has now made its mark in the USA, UK, Australia, Germany, UAE and Singapore too. With 25 retail outlets across Bangladesh, Aarong has become a household name known for its employment of rural artisans in its manufacturing processes, its high-quality products and it’s refreshing take on ethnic patterns. Its latest Eid collection is no exception. An exciting mix of bold and vibrant prints inspired by Moroccan embroidery, Persian geometry, Egyptian and Jaipuri prints, abstract art, and Bohemian and local creativity, the lookbook is resplendent with style and brimming with creative flair.

For a few good years now, Eid ul Adha is being observed in summer, and this will be the case this year too. Despite the excitement of the festival, exchanging joyous greetings tends to become a little exhausting in the heat, especially when one is also expected to look their best, festive selves. Without compromising an inch of fashion, Aarong has prioritised the use of summer-friendly materials such as soft cotton, muslin, and linen, and has made expert use of lighter, warmer shades for daytime, reserving the lush, dark silks and muslins for evening wear.

As Eid ul Fitr and Eid ul Adha are observed just a couple of months apart from each other, brands often find it difficult to distinguish their offerings from one festival to the next. Aarong, it seems, has had no difficulty in that department at all. Their Eid ul Adha collection represents a pleasing twist of different motifs, prints, and patterns, representing vintage charms, and fabrics in pastels, light pinks, whites, grey-browns and other, darker hues for both day and night time wear, a clear distinction from the colour palettes of the past festival.

Aarong’s Eid ul Adha collection is a delightful combination of summer colour palettes, alternating between pale highlights and deep tones, with Aarong’s stellar stitching and patterns, and pastel tones in comfortable material such as cotton, linen, chiffon, silk and viscose. They have released a number of unique kameezes, saris and kurtas for women, and panjabis, waistcoats, and short kurtas for men, under a host of different themes.

Advertisement

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

TECNO CAMON FASHION FESTIVAL: A SHOWCASE OF FASHION AND TECHNOLOGY

Published

on

Reading Time: 2 minutes

Recently, TECNO, the leading smartphone brand, hosted the highly anticipated TECNO CAMON Fashion Festival in Bangladesh. The event took place at the International Convention City Bashundhara (ICCB) and left attendees in awe with its mesmerizing display of fashion and cutting-edge technology.

The ICCB was transformed into a fashion-forward hub, setting the stage for an unforgettable evening. A grand red carpet welcomed individuals who share a passion for fashion, industry professionals who drive innovation, and influential voices that shape trends in Bangladesh. The atmosphere was vibrant and electrifying as the stars arrived, donning enthralling outfits that perfectly matched their captivating personalities. 

From renowned singer and artist Tahsan Khan to actors and actresses including Tawsif Mahbub, Orchita Sporshia, Social Media royalty, Tech Reviewer and other content creators, the event witnessed a convergence of industry stalwarts, establishing stardom in an unparalleled arena. The evening’s host, the Dhaka guys, added a delightful touch of humor and entertainment, ensuring that the audience remained engaged throughout the event.

Arif Chowdhury, Global Vice President of Transsion Holdings, and Rezwanul Hoque, CEO of ISMARTU Technology BD Limited, took the stage and delivered an insightful exposé on the brand and the remarkable CAMON 20 Series. This exceptional smartphone range combines innovative technology with striking design elements. In addition to them, Shyamol Saha, COO of Ismartu Technology BD Limited, and Vane Ni, Marketing Director of TECNO, were also present at the event.

To further enhance the evening, the audience was treated to a captivating runway show choreographed by the stylish Azra Mahmud, accompanied by the live music of Tahsan and featuring the stylish costumes designed by Fashion Designer Sharukh Amin, Tenzing Chakma, Imam Hassan, and Samina Sara.

Advertisement

While the event was filled with glamorous stars and exhilarating performances, it is essential to remember the true star of the show—the new CAMON 20 Series. This smartphone range boasts exceptional features, including a powerful 64MP night portrait camera, massive 256GB storage with 8GB RAM, and an in-display fingerprint sensor, among others. 

TECNO CAMON Fashion Festival was a true convergence of fashion and technology, exemplified by TECNO’s recent global collaboration with Vogue during the prestigious London Fashion Week. This collaboration showcased TECNO’s commitment to pushing boundaries and staying at the forefront of fashion trends.
For more information about the CAMON 20 Series and TECNO, please visit the official TECNO website for Bangladesh at www.tecno-mobile.com/bd

Continue Reading

Entertainment

Actor Sporshia launches e-fashion house ‘Touch by Sporshia’

Published

on

Reading Time: < 1 minute

Popular actor Orchita Sporshia has launched her very own e-fashion house named “Touch by Sporshia.”

An event was held in this regard on Wednesday, which also marked the actor’s birthday.

“I wanted to explore more options,” said Sporshia adding that she does not want to limit herself only to acting and filmmaking.

The birthday girl sported a baby pink tissue saree with a white blouse and paired it with a matching fur shawl and pearl earrings. 

Advertisement

“I am not a business person, but I have always had a fascination for sarees. So, the main product of ‘Touch by Sporshia’ is saree,” said Sporshia.

Sporshia’s fashion house will promote locally made products and has collaborated with “Alokito Shishu” and 10% of each sale will be donated to the platform dedicated to educating the underprivileged children.

“All the sarees available on my website are made in Bangladesh. I have plans to launch more local products,” added Sporshia.

“Shopping malls in our country are mostly filled with imported products. Quite seldom do they sell something that is locally produced.

Currently, the website features a decent number of winter collections, including hoodies and jackets.

Advertisement

The actor also owns a production company titled “Kochchop Films.”

Continue Reading

Fashion

Korean Film Festival begins with screening of ‘Parasite’

Published

on

Reading Time: 2 minutes

The Embassy of the Republic of Korea is hosting the 2021 Korean Film and Tourism Festival from November 24-26 at the Bangladesh National Museum.

The opening ceremony kicked off with performances by the 2019 winner of K-pop World Festival ‘Rebels’ Groove’

Ambassador Lee Jang-Keun greeted the audiences in Bengali and also talked about the popularity of Korean movies and dramas in Bangladesh.

“We have been organising the Korean Film Festival for more than 10 years but due to Covid-19, we had to skip it last year. This year, we decided to open the festival with the screening of “Parasite”, the first Korean language movie which got four Academy Awards. Apart from that, we are also going to show other movies including the first time Korean animation movie “Red Shoes and the Seven Dwarfs” which was made completely by a Korean company,” mentioned Ambassador Lee Jang-Keun.

Advertisement

Honourable State Minister for Cultural Affairs K M Khalid attended the ceremony as the chief guest.

He talked greatly about how both Korea and Bangladesh share a similar love for language and culture.

“We have a cultural connection with Korea through our love for language. Both countries shed blood for the sake of our mother tongue. Apart from the screening of “Parasite”, they have also introduced a tourism festival to attract Bangladeshi tourists which is highly commendable,” he mentioned.

“Currently, there are 20,000 Bangladeshi people working in Korea and 15,000 meritorious students studying in prestigious Korean universities. We have also signed up a cultural exchange programme through which both the countries will get to have first-hand experience of various cultural norms and believes,” added K M Khalid.

The  festival will showcase five movies including “Parasite” “Kim Jiyoung Born 1982” “#Alive” “Red Shoes and the Seven Dwarfs” and “Mal-Mo-E: The Secret Mission.”

In addition to the film screenings, visitors will also get to enjoy various live activities such as VR tours of some tourist places of Korea, Korean folk games, Hanbok wearing and instant photo shoots.

Advertisement

There is also a Dalgona Candy-making counter, where people will get to enjoy the delicious treat.  Dalgona Candy became really popular after the recent release of the much-talked-about “Squid Game.”

Continue Reading

Trending

Copyright © 2021 Daily Frontline. Bangladesh Independent Daily. e-mail:dailyfrontlinebd@gmail.com