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Bangladesh Smartphone Shipments Decline 23% YoY in 2022 on High Inflation

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  • Bangladesh’s smartphone shipments declined 23% YoY in 2022 due to high inflation.
  • Deteriorating consumer demand and price hikes due to additional taxes also contributed to the decline.
  • Xiaomi became the No. 1 smartphone brand in Bangladesh for the first time in 2022, up from No. 6 in 2021.
  • Xiaomi captured an 18% market share in 2022 followed by Samsung with 13%.
  • Over 1 million 5G smartphones were shipped for the first time, with the 5G smartphone share rising to 17%.
  • Symphony led the overall handset market (including feature phones) in 2022 followed by itel.

Bangladesh’s smartphone shipments declined 23% YoY in 2022, according to the latest research from Counterpoint’s Market Monitor Service. The high inflation levels, macroeconomic crisis, disruption of the global supply chain, increased import duties and newly imposed value-added tax (VAT) all contributed to the decline. However, Xiaomi and Nokia HMD’s shipments increased significantly as they continued to focus on improving localization and pricing strategies to make smartphones affordable.

Commenting on the factors that affected the shipments in 2022, Research Analyst Akshay RS said, “The year started with weak consumer demand due to geopolitical uncertainties and rising inflation. An increase in import duties in the September-ended quarter combined with the application of value-added tax (VAT) in the December-ended quarter aggravated the situation and led to Bangladesh’s first double-digit smartphone shipment decline in seven years. At the same time, the opening of letters of credit for components became harder due to declining foreign currency reserves. This led to a reduction in the production of local handset manufacturers.”
Xiaomi reached its highest-ever shipments in 2022 to become the #1 smartphone brand for the first time. The brand almost doubled its volume in 2022 compared to 2021. Xiaomi’s Redmi smartphones in the budget price band (BDT 10,000-BDT 20,000 or around $100-$200), like the 10A, 10C and 10 (2022), drove volumes for the brand. Samsung slipped to the second spot with a market share of 13% in 2022. Weak smartphone imports due to spiraling import costs, reduced focus on the entry-level segment and fewer launches in the mid segment led to an overall decline. realme slipped to the third spot with an 11% market share due to increased competition in the entry- and mid-level price bands. However, promotions and strong marketing helped realme remain a strong competitor. vivo and OPPO were able to maintain their market shares in 2022 but declined YoY in terms of shipment volumes by 17% and 28% respectively.

Talking about the key buying factors in 2022, Research Analyst Akshay RS said, “The mid-tier price segment (BDT 20,000-BDT 30,000 or around $200-$300) shipments grew 17% YoY in 2022 and it was the sweet spot for the market in 2022. Smartphones with large displays, 128GB and above internal memory size and 5,000 mAh and above battery capacity were the key specifications preferred by Bangladesh consumers. The trend of smartphone upgrades and transition was increasingly leaning towards Chinese brands as they offer advanced features even in their entry-level models.”

Bangladesh’s overall mobile handset market declined 8% YoY in 2022. Symphony maintained its top position in the handset market, capturing a 26% share. The feature phone market grew 4% YoY in 2022 due to the weakened transition to smartphones caused by smartphone price hikes in the second half of the year. Smartphone share in the overall handset shipments declined to 39% in 2022 from 46% in 2021. Symphony also retained its top position in Bangladesh’s feature phone market, capturing a 37% share followed by itel, Nokia HMD and Walton.

5G smartphone shipments exceeded 1 million units for the first time in 2022, growing at 151% YoY. The share of 5G smartphones in Bangladesh’s smartphone market also reached an all-time high of 17% in 2022, compared to 9% in 2021.

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On the 2023 outlook, Senior Analyst Karn Chauhan said, “After the challenging year for Bangladesh’s smartphone market, we believe the economy will slowly start recovering in 2023. The resumption of the feature phone-to-smartphone transition and acceleration in 5G adoption will likely help grow the market. However, the country’s management of inflation risks and cost-of-living crisis will determine the extent of this growth.”

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Smart Technologies syndicate sips millions of dollars from IDRA automation

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A syndicate led by Smart Technologies, backed by former finance minister AHM Mustafa Kamal’s daughter Nafisa Kamal, has allegedly siphoned off millions of dollars from a foreign-funded project of the Insurance Development and Regulatory Authority (IDRA).
Despite the $67 million project aimed at developing Bangladesh’s insurance sector, no tangible improvement in financial security has been observed, according to a media investigation.
A few companies, including Smart Technologies and eGeneration, have reportedly misappropriated project funds, with Nafisa Kamal positioned as the frontwoman, sources confirmed.
The World Bank-funded IDRA project was designed to enhance the administrative and documentation capacities of insurance institutions by increasing the use of technology.

A source revealed that the Implementation Monitoring and Evaluation Department (IMED) of the planning ministry could not take any action on the project due to Smart Technologies’ association with Nafisa Kamal. Consequently, most of the funds from the insurance development project were smuggled abroad in a ‘very systematic way’.
The Smart Technologies-led syndicate in the insurance sector development project included Nafisa Kamal’s NK Solutions, China-based Sinosoft, CNS, and Shameem Ahsan’s eGeneration. Project sources revealed that project management specialist Nazrul Islam Bhuiyan coordinated the entire process from IDRA to extract dollars.

Project Director Md Kamruzzaman reportedly refrained from opposing the syndicate, allegedly due to his ambition for a promotion in government service. He seemingly operated as a close ally of Nafisa Kamal. Project documents reveal that Nafisa Kamal got the IDRA project approved by showing joint ownership with almost every participating institution.
On 22 May 2023, project officials approved a contract for $1.21 million for a joint venture between NK Solutions and eGeneration, led by BASIS’s former president Shameem Ahsan.
In addition to this, Shameem and Nafisa’s syndicate received a further Tk17.7 million in local currency. Despite this substantial withdrawal, there has been no visible improvement in the research facilities at the Bangladesh Insurance Academy in Mohakhali.

On 30 March 2022, Project Director Kamruzzaman approved Smart Technologies as the second-lowest bidder (L-2) for the supply of IT and supporting network infrastructure, servers, and storage for the first phase of $10.3 million. In this phase, an additional Tk 26.3 million was allocated to Smart Technologies, which has flourished over the past decade with backing from the Awami League.
In February 2023, a further $9.68 million was awarded to Smart Technologies for IT infrastructure support for IDRA, general insurance, and life insurance. Again, Smart Technologies was the second-lowest bidder (L-2). According to project sources, Smart Technologies secured the entire sum despite completing less than 20% of the technical support required.
At the end of the last fiscal year, on 20 June, Smart Technologies signed a joint venture agreement with NK Solutions and Sinosoft, valued at $76 million. An additional Tk 23.1 million was allocated to the project in local currency.

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On 21 August 2022, Chinese company Sinosoft received $11.1 million for developing the project’s website, customer relationship management system, and call centre. On the same day, Sinosoft was awarded an additional $9.17 million for insurance management software known as RegTech.
On 31 May 2022, another technology company, Computer Network System (CNS), was awarded Tk230.4 million for enterprise resource planning (ERP) software and email management. However, CNS failed to provide the original software licenses, contributing to the misappropriation of project funds.
On 24 May 2022, a joint venture between India’s Xerox India and Bangladesh’s IOE was approved for a $54 million contract to supply a ‘Document Management System’. In this phase, the syndicate received an additional Tk173.6 million.

It has been discovered that this money from the insurance project was invested by Shameem Ahsan, who is favoured by Salman F Rahman, in capital market generation. Gaining proximity to Hasina as the president of BASIS, he eventually became a director of the state-owned Agrani Bank.
According to project documents, on 21 December 2023, Project Director Kamruzzaman approved a $1.71 million contract for the supply of cybersecurity, ransomware, and endpoint protection products to Nafisa Kamal’s joint venture company NK Solutions, Express Systems, and Aspire Tech Services, with a 28-day deadline. In this phase, the syndicate received an additional Tk5.8 million.
Although official figures indicate lower amounts, investigations suggest that Tk8 billion from this project was diverted to Smart Technologies and Nafisa Kamal’s NK Solutions. Despite the three-year duration of the insurance development project, officials from IDRA confirm that the state of the financial security sector remains unchanged.

Following the fall of the Awami League government on 5 August 2024, Mustafa Kamal, also known as Lotus Kamal, and his daughter Nafisa Kamal moved to Singapore with their family.
“The World Bank project for insurance development has not progressed, but the funds are being withdrawn. Additionally, foreign software firms are involved, meaning money is being siphoned out of the country,” said a former president of the Bangladesh Association of Software and Information Services (BASIS), on condition of anonymity.
This former BASIS president suggested that if domestic firms were responsible for the technical support and software development for the insurance sector, the equivalent of $30 million could have been saved.
Nafisa Kamal and Smart Technologies Chairman Mazharul Islam, Managing Director Zahirul Islam did not respond to phone calls regarding the irregularities in the project.

Source:Daily Sun

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BSEC chairman Shibli Rubayat resigns

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Bangladesh Securities and Exchange Commission Chairman Prof Shibli Rubayat-Ul Islam resigned today.

He sent his resignation letter to the official concerned at the finance ministry.

He stepped down citing health reasons, said Abdur Rahman, secretary of the Financial Institutions Division of the Ministry of Finance, confirming receipt of the letter.

The development came five days after Sheikh Hasina’s government fell and she fled Bangladesh in the face of a civil uprising.

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Islam has remained absent from work for the past several days.

Islam, a Dhaka University teacher, was appointed as chairman of the BSEC in 2020. Last May, he was reappointed for another four-year tenure.

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Progressive Life Insurance Company organizes 199th Board Meeting

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The 199th board meeting of Progressive life Insurance Company Limited (PLICL) was held in the organization’s corporate office in the capital’s National Scout Bhaban on Wednesday 10 July 2024. It was presided over by PLICL Acting Chairman M. Shoeb Chowdhury.

The meeting was also attended by Directors viz Bajloor Rashid, MBE, Zakariya Ahad,Mezanur Rahman,DR. Md. Jamil Sharif, Phd, FCMA,DR. Tazrina Farah,Babel Miah,Kamal Miah, M A Karim,Gulam Mostafa Ahmed. Managing Director and Chief Executive Officer Md. Saidul Amin, Additional Managing Director Md. Mizanur Rahman Shipon, Senior Executive Vice President & Company Secretary Abdullah Al Mansur.

The participants in the meeting talked about pending claim settlements, business development plans and laid emphasis on complying with regulatory norms, laws and principals.

The officials of Progressive life Insurance Company Limited greeted the newly appointed Acting Chairman M. Shoeb Chowdhury with flowers at the beginning of the meeting.

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